top of page
Glamour, Grazia, Condé Nast Traveler,
Women's Health, Elle, BBC, The Times
Journalist, copy editor & AI editor
I’m a British writer and copy editor, based in Barcelona, with almost
20 years’ experience story-telling for international media.
My strength is creating in-depth writing with an emotional quality.
By doing what AI can’t – and that’s crafting a warm, lively, human-penned tone of voice – I can translate ideas into high-value content that instantly connects with a reader’s lifestyle, experiences and hopes.
Editorial is my first love (apologies to my husband and dog if they’re reading). So, I take the pillars of editorial – thorough research, creativity, a strong hook, smart writing – and apply them across the board. I write advertorial copy that clients praise for not sounding like advertorial copy. I use all of my editing skills to bridge the gap between new technology and a prospective audience:
-
AI copy editing to humanise, fact-check and ensure the readability feels authentic not awkward (it sounds like ‘you’)
-
Editing English texts written by non-native speakers
-
Telling stories that in-house teams simply don’t have time to take on
To join forces, say hi at: gemma@gemmaaskham.com
“Gemma is highly skilled at translating complex concepts
into engaging copy that frequently makes me laugh out loud.
She is one of our most trusted freelancers.”
Nikki Osman, Editor, Women's Health
“Gemma is a dream to commission. She takes a brief and elevates it with meticulous research and witty writing.”
Helen Whitaker, Editor, British Airways High Life magazine
bottom of page