Journalist, copy editor & AI editor 

I’m a British writer and copy editor, based in Barcelona, with almost
20 years’ experience story-telling for international media. 

 

My strength is creating in-depth writing with an emotional quality. 

 

By doing what AI can’t – and that’s crafting a warm, lively, human-penned tone of voice – I can translate ideas into high-value content that instantly connects with a reader’s lifestyle, experiences and hopes.  

 

Editorial is my first love (apologies to my husband and dog if they’re reading). So, I take the pillars of editorial – thorough research, creativity, a strong hook, smart writing – and apply them across the board. I write advertorial copy that clients praise for not sounding like advertorial copy. I use all of my editing skills to bridge the gap between new technology and a prospective audience:

 

• AI copy editing to humanise, fact-check and ensure the readability feels authentic not awkward (it sounds like ‘you’)

• Editing English texts written by non-native speakers 

• Telling stories that in-house teams simply don’t have time to take on  
   

 To join forces, say hi at: gemma@gemmaaskham.com